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On 21 June 2003,
a symposium quite aptly titled, ‘Cable
Ki Kahani’ was held in Mumbai. Its purpose was to
throw some light on the issue of Conditional Access System (CAS)
relating to the Government's new cable policy, and to educate the common
subscriber about its implications.
The
hour-long interactive session comprised consumer groups such as Consumer
Action Network (CAN), Consumer
Guidance Society of India (CGSI), Cable Sena
and multi-system cable operator Hathway.
About
the current lack of choice of cable operators in the city
Rohinton Dadyburjor, Hathways' Operations Manager cited the immense infrastructure
costs involved in setting up more cable networks. These costs will inevitably
mean higher costs to the consumer.
About
issues of regulation and price of pay channels
This issue led to intense discussion. Dadyburjor said, "(I hope)
the Government will play a mediatory role and sort the issue of pay channels".
CAN President Ahmad Abdi clarified, “There is a constant war between
the Multi-System Operators (MSOs), the broadcasters and the cable operators,
regarding under-declaration. The introduction of CAS ... may solve their
problem, but not of the user." He said further that the objective
of CAS was to keep prices under control. For that a regulatory authority
like TRAI under the convergence law is imperative.
About channels being free to air
Several opinions were voiced regarding this issue. Some opined that broadcasters
make a lot of money from advertising and do not need to position their
channels as pay channels, inspite of the fact that the UN convention stipulates
that pay channels cannot accept advertising. If they indeed need set top
boxes to increase their subscription numbers, they should invest in the
boxes themselves and not pass the purchase cost onto the consumer. CAN
was fully supportive of this view.
About
the quality and after sales service
Analysts claim that two million set top boxes worth Rs. 4000 each have
already between imported . Mr. F.T Khorakiwala of Akbarally's questioned
the availability of after sales service once the boxes were installed,
saying that while promotions abound, in the absence of competition, ‘service’
would be ignored. Hathway responded stating that since it purchased the
boxes, it would surely provide warranties and repair facilities; further,
UMAX, which supplies this box, would open service centres across cities
where repairs will be done.
About
the benefit of the new system
CAS promises to be a good technology that will help increase transparency
in declaration, improve quality of reception and introduce uniformity
in pricing. But how worthwhile is it really to the average Indian? Anand
Patwardhan, President CGSI questioned India’s sudden decision to
trail the global CAS trend. “Every other place in the world has
CAS. Is it necessary that it must be followed by India too? Don’t
we have our own independent identity and our own socio-cultural fiber?”
The new legislative policy, he stated, was supposed to bring about uniformity
in the prices and behavior of cable operators, but consumers have been
allowing the cable operator to decide which channels would be free-to-air
and which, pay channels. "I think it is very strange that…
manufacturers would… allow the retailer decided how much he will
sell their product for" he commented.
The
symposium has revealed the extent of conflict regarding the viability
and worth of CAS in India. It appears that broadcasters, multi-system
operators and consumers are all caught in a trap. However, the extensive
nationwide debate on this issue signal a new trend where Indian citizens
actively voice their opinion concerning policy issues that affect their
lives.
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